The primary role of ِدسمتسئµ is to strategically invest income from The National Lottery and Exchequer to maximise the performance of ِدسمتسئµ athletes in the summer and winter Olympic and Paralympic Games and other major championship events.
While winning and being competitive at the highest level remains a priority, there is a recognition that sporting success creates a powerful platform to inspire and effect lasting positive change for individuals and society.
ِدسمتسئµ’s strategy for investment across both summer and winter sports is centered on principles which guide our strategic decisions: in both the investments we make and the targeted actions and interventions we take.
Our investment principles are aligned to ِدسمتسئµ’s ten-year strategic plan and the three ambitions of: keep winning and win well, growing a thriving sporting system, inspiring positive change.