Simon leads ِدسمتسئµ’s events strategy and hosting programme, which has helped establish the ِدسمتسئµ as one of the world’s leading hosts of international sporting events.
Over the last 20 years he has overseen investment into the bidding and staging of more than 200 World and European events in the ِدسمتسئµ, and has been a Non-Executive Director on the Boards of the Organising Companies for the World Athletics Championships and World Road Cycling Championships. Simon is ِدسمتسئµ’s SRO for EURO28 and an observer on the ِدسمتسئµ&I 2028 Ltd Board.
He is also responsible for leading ِدسمتسئµ’s work to develop a strong and connected national sporting system, including the organisational health of the national sporting bodies into which ِدسمتسئµ invests, and supporting those bodies to work together as part of an effective system. Simon also leads ِدسمتسئµ’s External Affairs teams, driving International Relations, Public Affairs, Media and Communications Strategies. Simon has worked in international elite sport for 25 years.
Before joining ِدسمتسئµ, he was Head of Marketing at the International Badminton Federation.
Simon is the champion for diversity of place and geography at ِدسمتسئµ.